Supporting the project team by documenting and building solutions in Salesforce and requisite Marketing Automation tools (Salesforce Marketing Cloud, Pardot etc.)
Lead discussions to gather requirements, troubleshoot issues, and present solutions with supportive documentation
Provide subject matter expertise and critical thinking for the greater project to align with best practices integral to the project’success
At least 1-year experience building, testing and executing end-to-end Marketing Automation campaigns and flows, including Analytics
Work with the internal team, clients and external consultants in planning and executing automated marketing campaigns
Marketing Campaigns to include: Robust Email Marketing Tools, Marketing Automation, Prospect Tracking &Analytics, Lead Scoring & Grading, Custom Landing Pages, Lead Nurturing Campaigns, List Segmentation, Social Media Integration, Detailed Reporting
Meet with internal team to define and articulate business requirements, and build marketing solutions through Pardot and Salesforce.com
Create a standard of excellence (best practices) in email and marketing automation, while ensuring adoption for our clients.
Implement and support front-end technology questions regarding HTML emails, landing pages, etc. from templates while incorporating industry best practices
Manage data including segmentation and reporting, testing, cleansing and optimization
Develop and execute testing and optimization strategies to improve email metrics
Assist marketing clients with customer contact strategies to deepen the customer relationship and increase sales opportunities and then execute on these campaigns.
Consult with clients on enterprise or departmental level customer experience strategy
Recommend appropriate digital technology to support the customer’s needs end-to-end, including hosting and integration with existing technologies (CRM, marketing automation, analytics, etc.)
Manage the delivery of custom solutions, interfaces, and integrations with clients.
Evaluate requirements and provide solutions for activating and optimizing marketing technologies and E-commerce solutions.
Support business and technology teams to define, design, architect, implement and operate web platforms and capabilities
Understand all facets of the various platforms for both B2B and B2C clients, such as the creation of cross-channel campaigns, implementations of lead scoring, lead nurturing, alerts, routing and notifications, segmentation, personalization and creation of ROI reporting and key metrics
Hands on experience with CRM software and MS Excel
Managing the inside sales representatives team
Setting and tracking sales targets for your team
Suggesting and implementing improvements in the sales administration process
Report on sales metrics and suggest improvements
Prepare monthly, quarterly and annual sales forecasts
Use customer feedback to generate ideas about new features or products
Research and discover methods to increase customer engagement
Ensure sales, finance and legal policies and procedures are met
Build an open-communication environment for your team
12-18 years IT industry total experience, with Minimum 9 years specifically in hands-on Salesforce.com architecting/solutioning, and development (coding) in Apex and Visualforce and Lightning, and any affiliated coding technologies required for Salesforce like Java-script frameworks.
Demonstrated track record of major solution architecture contributions in a large enterprise.
Lead the implementation with responsibility for the delivery of the architecture designs and solution strategy
Use deep business knowledge of Salesforce products to drive solution architecture and analysis engagement for major initiatives
Applied knowledge of SFDC and CRM processes including Sales, Services and Marketing functions.
Very strong leadership and influence skills - demonstrated ability to influence program partners to meet project and program objectives.
Solution Architect experience on implementation projects using Agile and Iterative approach
Force.com platform experience, including the limitation of the platform (e.g. API and governor limits)
Background with architecture concepts (integration styles, architecture styles, patterns)
Research, segment and tap the regional markets in need of Digital Solutions and build relationships with executive sponsors
In-depth knowledge on usage of Salesforce Products like sales cloud, service cloud, marketing cloud, commerce cloud, einstein analytics, and community cloud
A passionate individual and a go-getter to achieve and exceed the set business revenue goals with a deal pursuit strategy
Good listening skills in understanding the business problems, relate to similar experiences and our expertise, and propose innovative digital-enabled business transformation solutions
Extremely good verbal and written communication skills to create value in conversations, mine and upsell into existing accounts, good objection handling skills in tough situations
A creative mind with the ability to prepare and pitch tailor-made presentation to a prospect with full-confidence and sound knowledge on industry trends and apt use-cases
Networking with business community via social media, email campaigns, industry seminars and find ways to create an opportunity with your point-of-view
Crafting winning proposals by adhering to company-defined profit margins
Productive, positive frame-of-mind, hard-worker, result-oriented with an ability to work under pressure. Prior experience in Digital Solution Selling
Must have at least 3 Years of SFDC development experience
Candidate should have working experience as Salesforce developer providing customization, development, enhancement and support for Saleforce.com CRM Applications
In-depth understanding of the capabilities and constraints of the SFDC CRM application
Should have hands on development experience with Apex, Visual Force pages design, Triggers and batches etc
Should have knowledge about Salesforce Lightning component
SOAP & REST integration experience
Experience with middleware integration solutions