TOP SAVVY MARKETING USES FOR AI
“Some people worry that artificial intelligence will make us feel inferior, but then, anybody in his right mind should have an inferiority complex every time he looks at a flower.” — Quote by Alan Kay.
Using artificial intelligence (or commonly known as AI) is now very common in marketing. Tools, platforms, and services put discerning segment targeting and segmentation tools at easy disposal of the marketing teams, making the connection of your brand and its offerings with the audiences ever so powerful.
Below are some suggestions for harnessing AI for your marketing campaigns:
Smart advertising designs. Use the magical powers of AI to drum up personalised and creative ad designs. Such personalised content is curated for specific segments of leads / audiences and in some case HNI (High nett individuals). Change elements of the design from colours, fonts, design elements which are determined via AI. Algorithms can then gauge the performance of various combos of design elements and clients and suggests where tweaks will have a positive impact. Example, older segments may be more attracted to text while younger demographics get swayed by images.
Image recognition. It is defined as the ability of software to pinpoint objects, places, people, writing and actions in images. Computers can use machine vision technologies in conjunction with a camera and AI to achieve image recognition. The marketing team can scan the many images that are on social channels daily in order to comprehend how and where objects or services are being used. This presents the marketing way with an innovative way of determining factors such as market penetration and knowledge of the company in the market and among the target audience. This also enables to identify social media influencers who are already in touch with your brand, leading to greater synergy and collaboration. Image recognition (plus NLP ) can also be used to make automated write - ups for sales material, from images of products. Moreover, it can be used to save your brand, by get it to alert you incase of misuse of name, logo, design and other copyright stuff. Protect your intellectual copyright with AI and do away with lengthy lawsuits.
Augmented reality. It is an improved version of the real world that is achieved through digital visual elements, sound, or other sensory stimuli provided via AI. It is a growing trend and will see major traction in the years to come. While major brands have been making AR available to their clients for some time now, it is commonly being offered “as-a-service” via different platforms that will see its popularity rise among businesses of all sizes.
SEO research. SEO is still a very effective and powerful marketing tool and doesn't seem to want to fade away anytime sooner. These days the savviest SEO routines involve machine learning algorithms to get a detailed comprehension of the reasons behind keyword usage, as well as the content of the searches. It's a good way to analyse the SEO strategy of rival firms and do your own SWOT analysis to make amends / course corrections.