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The two most popular CRM offerings in the world are Salesforce and Servicenow, which are used in most businesses and are much sought after by owners of companies. Both are the top grade feature & service providers and differ from each other in certain aspects.  This article speaks about the benefits which accrue when both the tools are integrated. 

Salesforce is a cloud-based CRM system whose primary function is to engage and delight customers so that they remain with the business. Many cloud services have been launched by Salesforce that is in sync with the cell phone and windows operating systems, some of the popular cloud offerings include Sales Cloud, Marketing Cloud, and Service Cloud. It is a premier CRM company in the world and is used by most big companies.  ServiceNow CRM system provides IT asset management answers for businesses of all sizes and nature. Its popular and helpful services include asset management, compliance management, real-time prioritization, etc. The iPhone, web-based, and Android platforms are supported by this system. 

The 21st century is the era of tech / digital tools.  Businesses need many applications to operate efficiently. Through the integration of both Salesforce and ServiceNow, a business may take benefit from both systems with linking of their information.

The benefits of the integration are:

  • Companies benefit by not switching between the two systems; logged into salesforce and using the functionality of Servicenow or vice versa. Thus saving time and the energy of the company and its employees. 

  • A company’s many processes can be handled at one platform via ServiceNow that comprises of data collation, storage, and application development. Client communication is smooth as butter and client issues are resolved faster. 

  • ServiceNow and Salesforce integration ensure enhanced collaboration between departments by bringing down silos.  Information and insights are easily available to all relevant departments which allow for informed & quick case resolutions. 

  • The integration provides a holistic update on client requests, priorities, and resolutions. It speeds up the resolution time and aids in monitoring the journey of a case/query/issue from the time it surfaces to its organic resolution. 

For more information on the integration of these two tools, give us a call or send an email. Reap the many benefits of syncing these two CRMs each with a different higher purpose & goals. Help yourself and your company with connecting your Salesforce CRM with ServiceNow. 

Also, Codleo Consulting, a crest-level salesforce partner that provides effective and reliable Salesforce Integration Services. Contact us today to ensure an easy ride.

About the Author

Mohit Sharma

Mohit is Practice Lead, 15x Certified Salesforce Consultant, Salesforce trainer, blogger, writer, and full-time husband. With over 8 years of experience implementing Salesforce, and an obsession for innovation, ready to tackle any new project that comes his way.

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